British Heart Foundation (BHF)

One of the UK’s most eminent charities, raising over £130m a year, the British Heart Foundation (BHF) has been leading the fight against heart disease in the UK for several decades. MDUK Media was commissioned to deliver location photography, multi-translation, design (book & CD), print, PR and event services.

The principle project entailed the creation of over 60 information booklets in different languages, highlighting the preventative work of the BHF, in addition to creating CD covers, to promote the use of the items through several avenues to target specific BME groups to improve their heart health.

Adhering to all BHF branding guidelines the team developed a photographic and design theme, feel and tone that was appealing, informative and gave all the items the profile they deserved.

Impact

The items undertaken had an impact on the lifestyles of the targeted groups.

Testimonial

“I would like to take this opportunity to confirm that MDUK Media has, over the last decade, undertaken a host of work including the design, print and photography of several dozen booklets for the British Heart Foundation.

“They have also undertaken various PR and outreach activities for us as they understand the requirements of our target groups and have always achieved great results.

“I have no hesitation in recommending them.

“They do an excellent job, are always conscientious and creative, follow our brand guidelines exactly and put that extra bit of effort in, treating our projects as their own, something that other companies may not do. In addition, they also offer very competitive rates for the work they do.”

Q. Zaidi
BME Project Manager
British Heart Foundation